Unit 5: Tools & Technology

A huge part of being  Visual Communicator is being able to accept quick changes. Technology is visual communication and it is changing and updating constantly. This unit goes over the basics the most commonly used software. The first tool is photography. Designers do not necessarily need to be a professional photographer, but it is good to know the basics of composition. The  main categories of photos that Wiley mentions are: objects and products, portraits and images of people, landscapes and buildings, ephemera and texture, and reference and research. The second tool is page assembly programs which, as when have been taught before, put to use things that have been learned about page layout and type. Indesign is the most common software used when wanting to format layouts and is the best for good typography. Occasionally QuarkXPress is used, but is not as fine tuned as adobe products. The best tool for image making is photoshop. In this section, it is stated the most common tools used in photoshop software is the clone stamp, spot healing brush and the Patch tool, which I found to be strange. Adobe illustrator is the best tool for vector based designs. The best thing about illustrator is that the images have the ability to resize without loosing details, which and be a problem with photo images. I know that fixing curves are important in illustrator designs, but I forgot that they were called Bezier curves. This name comes from Pierre Bezier because he brought notice to this part of vector based designs. The last most common tools are Flash and After Effects. Flash is best with vector images for animation and web design, while After Effects works well with raster graphics from videos. 288


(image found: http://www.thelogofactory.com/vector-based-logos/)

In the Chapter wiley talks about vector based images. This image showcases what a vector based image looks like when put into illustrator. Vector means that is has different anchor points that are free to be altered and help in smoothing design. 332


(This is an image I took)

I found a new term in the section talking about photos which is Chiaroscuro. Chiaroscuro is when  a photo has high contrast and vivid coloration to create drama, which can be seen in my photo above. 373


(image found: https://www.pinterest.com/chhsvisualart/juxtaposition/)

I really enjoyed the juxtaposition of this photo. The contrast of color  along with the use of image over image, gives this photo a great sense of visual interest. 405

Screen Shot 2016-05-01 at 5.25.47 PM.png

When I think of stock photos, I think of those really poorly composed photos with the big ugly watermark over it. Now, I have found that there are stock photos that are not so ugly and can be used a nice place holder. IStock is a stock image service run by Ghetty that, provides there better place holders. But you have to buy a membership to not have the watermark.

The outside source that I found was an article titled Fast and Furious: How digital technologies are changing the way we work. The premise of our reading was that technologies are changing and we need to keep up with these changes. The reason things are able to update and change at such a rapid pace is due to intelligent processes. This is also, due to how fast, modern technology has exploded. Apple uses intelligent processes for all of their products. Every couple of week iphones, for instance, have new updates. With intelligent processes the makers are able to get feedback from the consumer in order to improve each system. A quote from the article that I enjoyed is that modern “make it possible to identify opportunities for adaptation” (page 1). Intelligent processes make it possible for businesses to generate more creativity in the way that approach products. Rapid Iteration requires taking risks and is a new core option for popular work design. Retailers use this to take into account of market conditions to stay up-to-date with prices. Automoblie design engineers use this to compete with one another to see who can customize the software for iphone and ipad users. There is a lot more to this article, but for the sake of word space I only mentioned a few things. Here is a list of the other things this article also discusses: ideal products, process recombination, the intelligent warehouse, edge-centricity, and localizing responsibility. (https://www.accenture.com/us-en/insight-outlook-how-digital-technologies-are-changing-the-way-we-work.aspx).





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