When designing, printing can definitely be overlooked when one is so wrapped up in designing. At school, we have actually been taught that printing is important. Typically (maybe just speaking personally) when it is time for the final print there are many mistakes that can be found. Test printing cannot be stressed enough, it is very crucial if you want your printing experience to be less stressful. What is typically used for final prints are PDF files and designers know them very well. Presenting work comes with using PDFs; this is the typical way that clients are shown work and these presentations also need to be designed well. The biggest trouble that comes with printing and presentation is color, color can always get mixed up if you do not have the right settings for the color(s). Pantone is the best color palette to work with because they are worldwide, but even then troubles can always occur. After color is thought about in presenting next is the format of the product then craft, which needs to be well done if there is cutting involved. The paper should never be an afterthought because it feeds into color, craft and a final presentation. Paper has many variables such as being matte and coated or uncoated. Print media is not digital art, but things such as printing presses in which the printing process is very different. The color are separated like printers, but it is much more limited and you need to run the paper through the machine multiple times. Printing, such as screen printing, is a lot of fun, but also involves more work and the craft is harder to keep clean.
This can be found on Abbie Drake’s instagram. I choose to put this photo in here because paper is discussed in this chapter, and what a great picture to demonstrate great paper? I like that you can see the texture of the business cards in this picture, it makes looking at this picture feel like a real experience.
This image showcases how color patterns print from a digital printer. Digital printers have a wide range of colors, this picture has CYMK colors.
(image found: http://www.ambalaj.se/2009/04/20/holli-m%C3%B8lle/)
Packaging is a big part of the presentation and require much thought. When thinking about packaging presentation form and function need to be have been solved by the time everything needs to be finalized. These packages look like they have been cared for and function in the way that they are required.
Mocks are something that are very helpful, and fun, when presenting for a client or even for personal reasons. It is nice to be able to see how something will look before you have to go and make the product. This is a poster that I did for another class in a very simple poster mock-up.
Since paper is a very important part of printing I wanted to read more about it. Paper is something that designers should use to their advantage. Paper stock can give insight to someone’s personality or certain type of design style. Paper in design is a part of design function. This article, and it is true, reiterates that paper can be a first impression. After graduation, or before, designer sends their stationary to employers. Paper can give that employer a sense of who they could be working with; choosing the right paper stock may be the best first impression. The world of paper has so much to offer it can be confusing. Paper also has many different functions. The basic vocabulary of paper includes: pound, point and cover. Pound is something that I am still slightly confused about, this article describes pound as “the basis weight of a 500-sheet ream of paper”. Point is the thickness of paper measured in micrometers. If paper has a higher point size that means that the paper is thicker. Then cover refers to cover weight, which is thick paper, such as card stock, which can have coated or uncoated finishes. There are four different types of coding: UV, aqueous, coated one side and coated two sides. The list of specific paper types is endless. To give examples of paper vocabulary in use here are a few of common paper types: 80# gloss text, 100# uncoated cover, 120# dull/matte cover.
article found here: http://ideas.overnightprints.com/choosing-the-best-paper-for-your-print-project/