Unit 8: Expert Paths and Collaborations

This chapter outlines all kinds of different career paths in design. This unit can be helpful in helping one decide which career they would like to pursue. So this chapter could possibly help me decide what I would like to pursue. Logo design and brand identity can be focused around the logo design. All stationery is built off of that one central piece to the whole branding. Logo design is a team effort, often the designer has to prepare multiple variations of different designs and color choice to show everyone involved, this task requires much patience to work with those you are and are not designers on the team. Identity developers need to have good leadership skills, such as patience and organization, to be successful in communications. Motion graphics are growing in popularity as technology is advancing. Motion graphics are all about the speed of communication that is being given and how the audience will react. Motion graphics are animated advertisement work. Web design, as mentioned in the last chapter, is about online presence. Web design specialists are popping up all over the world because it is in such high demand. Editorial designers work in the fields of books, print and magazines. Editorial designers have evolved since the time of the Gutenberg printing press, now instead of metal type we have tools that can do those tedious tasks for us. Environmental designers are very collaborative workers, they will work people of all fields such as architects and interior designers. Environmental designers are necessary for visual building the environment around us. Advertising is a very big and high energy industry. People in advertising must be able to think quickly to be able to “sway public consciousness” and promote their product (193). Last but not least is information design and data  visualization. Information designer is being able to communicate information in a way that is effective and designed well. It is easy to throw information and pictures onto a page, we see that in science books all the time, but to have information that is well designed is so much more rewarding. Apparently perfectionists are very drawn to information design, so  maybe that is where I will find my one true passion. Information design is functional design because it needs to speak to people with a very clear language. I really enjoyed that the book described information design as “bring order to chaos” (194). (400)

Content strategy is important for designing and can feed into information design. I found that, from this reading, information design is something that interests me so I decided to investigate.  Fjord, the design and innovation consultancy, hosted a content and design community talk that involved content strategy, interaction and visual designers. The basis of this talk was how content strategy and service design, deliver useful and usable service experiences (McCutchen). Visual communication consists of two words that have needed each other; communication is a major part of any design. Dima Todorova-Lilavois and Jennifer McCutchen began this talk by stating the reasons why content strategy and service design need each other. Service is the back stage development that happens through people, the perception of people relates to brand. Content is then created by the people and experienced through touch points. Content quality and service then also relate to brand. To put theses concepts into perspective, they used the examples of Uber and Virgin airlines, in that they use the user experience (back stage) to present content in the forefront and how that content can add weakness or strength of a brand. All of this was the first part of the event. During the second half of the event the attendee broke up into groups to reimagine different services and content strategies. This enabled the attendees to be a part of/experience service and content development.  (https://www.fjordnet.com/conversations/content-strategy-in-service-design/)



I really enjoyed this photo because it showcases the process of website design through images. The process of thinking that goes into building a website, that there needs to be an application, and all of the different platforms that websites can be viewed on.



Information design done by Emma Farnsworth. I really enjoyed Emma’s information design poster, and the whole image is unfortunately not available to me, but I wanted to share it anyways. I think that the way she designed this poster makes it effective and useful.

Screen Shot 2016-05-14 at 11.02.20 PM

(image from my 2016 branded experience)

One of the first occupations mentioned in this chapter was logo design and branding. Once a logo is founded for any company, it needs to be imagined what it will look like when put to work. So this is an example of how our brand was put in a mockup, for the team to be able to visualize the real product.



I really enjoy (looking at) motion graphics, so I wanted to be able to showcase this simple gif. While this image looks like something that is so simple, it takes a lot of time to make something like this come to life.  Motion graphics are something that I am eager and nervous to learn about.


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